I’ll sometimes hear a phrase and make a random association to something completely unrelated. Frequently to some bit of music.

So when a co-worker recently had an insight into a problem and exclaimed, “Oh, oh, oh!” it should be no surprise that I latched on to an old commercial jingle for Oreos. “Oh, oh, oh, Who’s that Kid with the Oreo Cookie, licking out the creamy middle like he did when he was little?”

Despite being close in age, my co-worker had somehow never run across that commercial. The poor fellow has obviously been deprived.

So, here’s a classic Oreo commercial

And here’s a celebrity version, with Louis Gossett Jr.